Harrogate Spring Water is launching a non alcoholic cocktail at the West Park Hotel this festive season as part of its mindful drinking campaign, 50% of proceeds per drink, donated to Harrogate Homeless Project.
Named Bittersweet Harmony, the mocktail is made with Sparkling Harrogate Spring Water, Sea Buckthorn alcohol-free spirit from Wetherby-based non-alcoholic distillery Bax Botanics, Lyre’s aperitif rosso and Belvoir Mulled Winter Cordial for a unique Christmas flavour with zero alcohol.
The collaboration has been inspired by a recent survey conducted by Harrogate Spring Water, which found that 38% of Brits want to be more mindful with their drinking habits, and nearly a quarter of people (24%) have consciously cut down their alcohol intake since the coronavirus pandemic.
Commenting on the campaign, Richard Hall, managing director of Harrogate Spring Water said, “We want people to drink life in, have great festive experiences and most importantly, great memories. This research highlights how easy it is to over indulge during the festive season.
With our mindful drinking campaign, we want to help everyone create great festive memories with friends or families and have partnered with the superb team at the West Park Hotel to create a festive alcohol free cocktail that we think people will love. And even better, 50% of the price goes directly to the Harrogate Homeless Project, who do great work across the district.”
Francis McAllister, CEO of Harrogate Homeless Project, said: “We are pleased Harrogate Spring Water has chosen HHP as the beneficiary of its Mindful Drinking campaign.
“Every penny raised will help us offer tailored support to people experiencing homeless, helping them tackle the root causes of their situation including addiction, trauma and poor physical or mental health.”